Summary: Traditional SEO is no longer enough. If your website isn’t being mentioned by AI tools like ChatGPT and Gemini, you’re invisible to the next generation of searchers. Signal Herd — developed by Australia’s top digital strategist Brendan Byrne — is designed to fix that. Here’s how it works and why it matters for your business.
The New Reality of Search: AI Answers, Not Just Rankings
AI search tools are changing how people find information. Instead of clicking through a list of blue links, users now get direct, conversational answers from platforms like ChatGPT, Gemini, and Perplexity. If your brand isn’t part of those answers, you’re not even in the conversation.
This is where Signal Herd comes in — a premium AI visibility service built specifically to help businesses be found by AI tools, not just Google. Created by Brendan Byrne, the digital marketing expert behind One Orange Cow, Signal Herd helps you get your brand mentioned, cited, and recommended in the new AI-dominated search landscape.
Why Traditional SEO Is No Longer Enough
SEO has always been about keywords, backlinks, and optimised content. But AI search is different. It doesn’t just crawl your site — it understands it. And it pulls from trusted sources across the web to build its answers.
To rank in this new AI world, your website needs:
- Structured, crawlable content that AI tools can easily parse.
- Contextual signals that reinforce your relevance in your niche.
- Entity linking — being mentioned by other trusted sources and directories.
- Consistent brand signals across all major platforms and data providers.
How Signal Herd Works
Signal Herd offers a done-for-you service that makes your business more visible in AI search results. It’s not just technical SEO — it’s a strategic blend of:
- AI-friendly content development
- Schema and structured data markup
- Brand authority reinforcement across web properties
- Entity-based optimisation to boost AI understanding
This service is ideal for businesses that want more than rankings — they want recommendations.
Proven Results from the Experts
Signal Herd is already delivering results for brands like PhysioINQ (+30% annual organic growth), Sydney Commercial Kitchens (+30% sales), and A Team Kitchens (doubled organic traffic). It’s powered by One Orange Cow, Brendan Byrne’s leading digital agency with over 25 years of results-driven experience.
Why Easy Website Manager Clients Should Care
If you’ve used Easy Website Manager to get your site live and looking great, the next step is getting that site found. AI is changing how that happens. Being “search engine optimised” is no longer enough — you need to be AI-ready.
Signal Herd complements your website investment by amplifying your visibility in AI search tools, so you show up where it matters most. It’s a strategic add-on that gives your site a future-proof edge.
To learn more, explore the full service at SignalHerd.com.
Next Steps
Want to make your website more visible, more trusted, and more likely to be recommended by AI tools?
Book a strategy call with the team at One Orange Cow and take your digital presence to the next level.
For more tips on getting the most from your website platform, check out our guide to growing your business online.
